The 200-room London was once known as the Wyndham Bel-Age, the place for a certain set of now-gray cool cats to see and be seen. Nearly three years ago, the parent company of LXR Luxury Resorts & Hotels bought the place. It was closed for renovations in May 2007 and reopened nearly a year later as the London. A second London operates in New York.
The changes come at a time when other stylish Sunset Strip hotels, such as the Mondrian and the Hyatt West Hollywood, are remodeling and upping the stakes in this high-design arms race.
The London, however, has Ramsay as a secret weapon. The British celebrity chef known for his swearing, Michelin stars and reality TV shows, including "Hell's Kitchen," makes the hotel a destination for tourists and an important local cross-section of the food and style obsessed.
From its shimmering restaurant to its glassed-in rooftop pool, the London has no shortage of swank.