2000 Fashion Show Dr.
Las Vegas, NV 89109
Tel. (866) 939-8786 [reservations], (702) 982-0000
Fax. (702) 476-8450
trumplasvegas@trumphotels.com
With the opening of the Trump International Hotel & Tower Las Vegas, New York developer Donald Trump is bringing another dose of bravado to a city that already swaggers with it. Trump's approach to luxury hospitality may be more gilded, exclusive and Manhattan-inspired, but it's no less bold.
Seven weeks ago, the guy opened a $1-billion hotel in Vegas without a casino. Madness. He built the thing off a lonely stretch of road behind the Fashion Show Mall. Insanity. He created his 64-story condo-hotel tower by selling the residential-style units to deed-holding investors, who may or may not add them to the hotel's rental pool. That's possibly brilliant -- or disastrous if sales of the units, priced from $700,000 to $5.6-million, continue to slow.
But he's added enough novel, indulgent features to warm jaded travelers and soothe frequently frazzled fliers. A white-gloved doorman ushers guests into a high-ceilinged lobby that shimmers with crystal, marble and golden trim and is continuously scented with a lightly floral fragrance. Guests are immediately offered a chilled bottle of water and a heated hand towel on individual trays. In half a minute, the elevator whisks them to the uppermost floors, where cozy but contemporary rooms offer vast views of the neon Strip or the golden sunset.