
On The Spot by L.A. Times Travel Editor Catharine Hamm
Question: In your July 19 “On the Spot” column, you mentioned travel consultants. I did a Google search on travel consultants versus travel agents and there seemed to me no difference. Both titles were used interchangeably. Just what are travel consultants? Where does one find them?
– Bill Bergfeldt, Hollywood
Answer: Let’s say you’re going to (fill in name of place) for the first time. You know how to book a flight, and you may even know of a good hotel. But after doing the obvious, what then? What if you get trapped spending a day (fill in the blank with something you hate) instead of a day (fill in the blank with something you love)? You’ve just wasted your own time.
If you’re lucky, you may have a good friend who knows the place, so you either mine him or her for ideas or you take the friend along to avoid such travesties. And if you’re even luckier, you hire a travel consultant or specialist, which isn’t always synonymous with travel agent.
Travel consultants are like having a knowledgeable friend along, except that they generally don’t continue to retell the story about how you made a complete fool of yourself at the Christmas party. These travel guns aim to make sure you have a deeper, richer experience tailored to your tastes and interests.
“Basically a consultant, in a nutshell, is really selling expertise on the area,” said Sheri Doyle, a Seattle resident who owns Pacific Northwest Journeys and specializes in Washington, Oregon, British Columbia and Northern California.
A consultant can tell you where you’ll find a tree-lined beach on Oahu with fabulous bodysurfing (Susan Tanzman, Hawaii specialist and owner of Martin’s Travel & Tours in Los Angeles); can arrange a dinner on the rim of the Grand Canyon (Cory Lawrence, chief executive of Off the Beaten Path, which specializes in the Rockies, the Southwest and Alaska); where to take a cooking class in Istanbul (Holly Chase, owner of Holly Chase Middle Eastern Travel) or where to find a hotel that has a nearby practice room for a trumpet player (Doyle of Pacific Northwest). They’ve been to these destinations repeatedly (or have lived there in some cases), and they open the door to a place in a way that no guidebook ever could (no disrespect to guidebooks).
Many specialists use their depth and breadth of knowledge and create a detailed itinerary for you that becomes a playbook for your vacation. Lawrence, for instance, said his company recently finished a 5 1/2 -week itinerary for a client that was 170 pages.
Different specialists charge for their services in different ways; some wrap their fees into the overall cost of the trip (adding about 10% to 20% to the tab); others bill by the itinerary, depending on its length or complexity; others charge by the hour or even the minute.
None of the four I interviewed knew of an organization of these specialists, but a couple of them cited the Condé Nast Traveler specialist list as a good source: www.concierge.com/cntraveler/articles/501212.
But all specialists have this in common: Besides looking at the big and small pictures, they also focus on making sure you are changed when you return, a result, Tanzman says, of celebrating and relishing differences among people and places.
Adds Chase, “I feel very satisfied for having contributed to global harmony.”
See there? A consultant really can make a world of difference.
Have a travel dilemma? Write to travel@latimes.com
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August 8th, 2009 at 4:48 pm
The beauty of travel is that the title ‘expert’ is a purely relative term. Everyone has a great place to check out or a local secret… it’s just a matter of getting that information to the right person.
Over at http://www.rollinglobe.com we’re encouraging anyone to be a travel consultant just by sharing their favorite places all over the globe.
August 9th, 2009 at 10:40 pm
No matter the name, not all travel agents or consultants are equal in their knowledge. Unfortunately our profession does not have enough regulations to filter out those who only use the name. it is good to question the experience of the travel agent or consultant. Make sure they know the destination or mode of travel. For instance, I am the top agent in the nation for 3 years running for a number of small ship expedition operators. I am a true expert on this product. One minute of conversation with me and you know I know. So pick your agent or consultant wisely, they can provide invaluable information.
August 11th, 2009 at 2:44 pm
Excellent article. Congratulations Holly Chase, you are an amazing world traveler.
Kika Elias
August 14th, 2009 at 6:25 am
This is a nice description of what a good travel consultant can do. At Paris by Design, my clients want hassle-free travel and an entree into the culture, from someone who knows it intimately.
I’ve lived in Paris, and visit often. I get lost, eat bad food, and make mistakes so my clients don’t have to.
October 1st, 2009 at 2:32 pm
If you want to understand the difference between an agent and an arranger, check these guys out. They have changed my life.
http://www.inluxuria.com