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Inexpensive watches from Italy that redefine cool

Susan Spano’s Postcards From Rome

Old adage: He who wears a fancy watch while traveling is likely not to have a fancy watch before too long.

I just made that up, but it’s true. I can’t even remember how many watches I’ve lost on the road, which is why I always buy the cheap drugstore variety without any bells and whistles — just the time, thank you very much.

Now, at last, I’ve found an inexpensive travel watch that is also stylish.

Italian-made Too Late watches, priced around $25, went on the market last year. They have simple digital clocks set in stretchy rubber bands. Sold in three sizes and water-resistant, Too Lates come in all the bright colors of Kool-Aid, with new shades appearing every season.

People who are really into Too Late watches wear two or three of them at a time. Others choose colors to match their favorite outfits. Mine is bubblegum pink, and I love it.

– Susan Spano, Los Angeles Times staff writer

[Photos by Susan Spano]

This entry was posted on Friday, July 11, 2008 at 10:03 am by Susan Spano and is filed under Europe, Italy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

3 Comments on “Inexpensive watches from Italy that redefine cool”

Wende West Says:
July 20th, 2008 at 11:05 am
Where can I purchase these watches? Their website won’t ship and bill to the U.S.

Thanks, Wende West
Pat Harrigan Says:
October 28th, 2008 at 7:03 am
I bought one in Rome and I JUST LOVE IT. Can’t wait to wear it while playing tennis and shaking hands afterwards.
mary ann bruce Says:
November 11th, 2008 at 11:23 am
As Wende West is wondering, I too, would like to know where I can purchase the Italian-made Too Late watch.

Thanks, Mary Ann Bruce