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Celebs sit for Leibovitz in new Disney ads

Rachel Weisz as Snow White A new wave of Disney theme park celebrity advertisements from photographer Annie Leibovitz will hit newsstands later this year in Glamour, GQ, Vogue, the New Yorker and Vanity Fair.

Actress Rachel Weisz is Snow White, tennis star Roger Federer is King Arthur from “The Sword in the Stone” and actress Julie Andrews is the Blue Fairy from “Pinocchio” with actress Abigail Breslin as Fira from something called “Disney Fairies.”

They join Scarlett Johansson as Cinderella, Beyoncé as “Alice in Wonderland” and David Beckham as Prince Phillip from “Sleeping Beauty” who all previously posed for Leibovitz.

Says Weisz: “It’s every little girl’s dream.”

Bleech!

But I know you want to see the photos. More pictures follow after the jump.

— Brady MacDonald / Los Angeles Times Staff Writer

[Photo: Disney]

Julie Andrews as the Blue Fairy

Roger Federer as King Arthur

This entry was posted on Thursday, November 1, 2007 at 11:44 pm by Brady MacDonald and is filed under Celebrity, Disneyland, Family & Kids, San Diego, Theme Parks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment, or trackback from your own site.

2 Comments on “Celebs sit for Leibovitz in new Disney ads”

Brady MacDonald Says:
November 2nd, 2007 at 10:31 am
FYI: Just spotted a Rachel Weisz/Snow White billboard on the northbound I-5 Freeway between Valley View Avenue and Carmenita Road.

– Brady MacDonald / Los Angeles Times Staff Writer + Theme Park Blogger
Jonathan Salem Baskin Says:
November 6th, 2007 at 5:04 am
I don’t ‘get’ it, either. Disney characters are eternal and well known, so I don’t understand what swapping ‘em for celebs does for 1) awareness, or 2) park attendance. It seems all high-fashion and artsy, and clearly Disney is willing to spend lots of $$ running those glossy inserts. But what are we supposed to do with the ads? Do they make us think something different about Disney? More importantly, even if we do (think something different for a nanosecond), what are we supposed to do with those thoughts? Run out and book a visit? Doubtful. The ads are beautiful and artsy and a waste of effort. I’ve written about it a bit on my weblog if you’d like to check it out.