TRAVEL INSIDER

The vacation curse of 'time poverty'

By Alfred Borcover, Special to the Chicago Tribune
12:38 PM PDT, May 30, 2007

"I'm tired as hell and I can't take it anymore. I need a vacation."

Whether those words are uttered, or simply thought, they pretty much sum up

the feelings of hard-working Americans, whether they're single, a couple or

married with kids.

""The pace of work in contemporary life has gotten to the point where most

people would declare it frenetic," according to Peter Yesawich, chairman and

CEO of Yesawich, Pepperdine, Brown & Russell, a PR/marketing/ad agency, and a

developer of the 16-year-old National Travel Monitor. Yesawich offered an

advance peek at the 2007 survey, which is based on a sampling of 1,800

travelers in January and February, at a meeting of travel editors in Los

Angeles in April.

Singles and couples normally can vacation at almost any time. For families,

summer is the time, especially for those with school-age children. Family

travel, not surprisingly, is on the rise.

"Family travel [and that includes grandparents] this year will continue to

grow faster than all other forms of leisure travel," Yesawich said in a

follow-up phone interview. But in six of 10 households, both Mom and Dad work

full time. This means they are trying to juggle all of the other commitments

in the family's schedule at the same time, Yesawich said. "Booking a vacation

becomes a Herculean challenge for them. And that translates into a growing

sense of parental guilt -- that we don't spend enough time with our kids."

Although summer is prime holiday time and vacation days are in short

supply, 57 percent of parents surveyed said they have no qualms about taking

their kids out of school if they can't travel between Memorial Day and Labor

Day.

Other trends noted in the 2007 National Travel Monitor, which was

released in May by Orlando-based YPB&R and Yankelovich Partners, include:

Length of vacations. In many minds -- mine included -- a typical vacation

is a week or two. In actuality, according to Yesawich, only 23 percent of

Americans take what's called an "extended vacation" of five-plus days. Another

Where am I?

Denver or Twin Cities? Can you tell the difference?


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